Walking the Sustainability Walk
It鈥檚 more important than ever to do business with green companies.
In 2016 you鈥檇 be hard pressed to find a company that doesn鈥檛 support sustainability, including environmental stewardship and conservation. CEOs and their marketers have gotten the message that going green is good for business.
So how do we know which companies are actually invested and which are just paying lip service? Here鈥檚 a tip鈥攍ook for companies that have moved sustainability initiatives out of their marketing departments and into their day-to-day operations.
Look at companies like General Mills, which has by 28 percent by 2025. Or Microsoft, which created an and now charges its business units for their carbon usage (the money is used to fund sustainability efforts). Or Toyota, which is while simultaneously . As a partner of Toyota鈥檚 for seven years, 探花精选 knows firsthand that this commitment extends to philanthropy鈥攖he company invested $25.4 million in community-driven conservation projects through our joint .
But there鈥檚 only so far corporations can go on their own to support conservation or to reduce emissions, and even if every company in the world revised its daily operations, it still wouldn鈥檛 get us where we need to be to ensure a healthy future for birds and people. When it comes to business leaders, the true green advocates are those willing to stand up for the policies and regulations that will actually protect or restore the places birds need.
Back in December a lot of corporations tried to ride the wave of excitement that came out of Paris once a global climate change deal was reached. But the bravest organizations were the ones speaking out long before a climate deal was in sight鈥攃ompanies like Aveda, which partnered with the 探花精选 to in support of an agreement to keep global temperature rise to less than 2 degrees Celsius.
It鈥檚 not enough for corporate citizens to talk about being green. It isn鈥檛 even news anymore. The 鈥済reen is good for business鈥 ethic has been around long enough that we, as consumers, should expect more than noble statements on company websites. Take the time to find out which companies act on what they preach. Because when it comes to sustainability, what a company actually does is all that matters.
Here are some details on how consumers can tell the difference between green action and greenwashing.