We鈥檙e Reinventing 探花精选 Online. Any Suggestions?

Tell us what you want in our new website.

Last issue in this space, after waxing philosophiquizzical about whether or not a digitally manipulated photo of a great horned owl had been justly disqualified from our annual photo awards competition鈥攁nd musing on what the rules are and ought to be when it comes to altering photos鈥擨 tossed you an invitation: Shoot me an email; tell me what you think; let's start a dialogue.

Whoa. You people like dialogue.

Within a few days of the magazine arriving in members' homes, I had received several dozen emails, and they're still coming in steadily. Now, I don't know whether or not that volume will sound impressive to you, but I can say that in a decade of writing Editor's Letters (not, to be sure, at 探花精选) I have never experienced such a response. And as striking as the quantity is, it's the quality of the correspondence that blows me away. As you can read for yourself in the small sampling of letters published on page 8 of this issue, 探花精选 readers are notably thoughtful, engaged, and passionate (if occasionally cranky, a quality I tend to prize when it's deployed well in the service of persuasion). The care and consideration and smarts that went into the letters I've received has been genuinely inspiring. (For the record, while it would be wrong to say that any consensus emerges from the mailbag鈥攖hat's why the input is so edifying鈥擨 have noted a strong current of support for our fairly strict no-manipulation policy, though perhaps supplemented by the creation of a new "manipulation encouraged" category. We'll be giving that serious consideration.)

Pleased and enlightened as I've been by your input on this particular topic, I naturally began to consider how we might make a habit of this dialogue thing, get each other going on other topics of mutual interest, especially those on which reasonable people might find grounds for passion and debate. Let's just try it, shall we? Here, as a conversation starter, is something I'd dearly love to know your thoughts on.

We have embarked on an ambitious strip-to-the- studs reinvention of what 探花精选 is (and can be) on the Web. I'm guessing you haven't spent much time on either the magazine's or the organization's website lately; few do, and why would they? Much of mag.audubon.org is a repackaging of stuff that's published more beautifully in this print edition, and 探花精选.org is a typically sleepy nonprofit site, home to repurposed press releases and dusty policy statements, not exactly viral click bait. Our plan is to rid the world of the two mystifyingly separate sites, creating a single 探花精选.org that serves both the reader's and the organization's interests: abundant and awesome photos and videos and stories and instruction to inform and delight anyone interested in birds; reports and analysis on habitat threats and conservation opportunities to outrage and inspire and move them to action; new ways to interact with 探花精选 and one another.

We'll unveil the new 探花精选.org this summer. Normally, an editor would wait until that moment to trumpet the launch in his letter to readers. But where's the dialogue in that? I'd rather give you the chance to barrage me with thoughts, ideas, questions, concerns. What would make 探花精选.org worth your time and attention? How can it serve you? What kinds of connections would you want to see (or not see) between 探花精选 the organization and 探花精选, its journalistic offshoot? Bring it: markjannot@audubon.org.