This year, 探花精选 North Carolina鈥檚 advocacy work looked a little different. Instead of flooding the halls of North Carolina鈥檚 capitol building, bird advocates, college students, and volunteers clicked on Zoom links and filled virtual meeting rooms. They replaced pamphlets with slide decks and notebooks and pens with computers and tablets. This is what adapted advocacy looks like in the midst of a global pandemic.
On June 24, 探花精选 North Carolina and nearly 100 dedicated advocates tuned in from all parts of the state for Virtual Advocacy Day. People met with lawmakers from their couches, home offices, backyards, kitchens, and cars. The enthusiasm of advocates as they shared 探花精选 North Carolina鈥檚 conservation priorities and their love of birds with elected officials. But how did these advocates (virtually) get here?
Since their pandemic-related office closure on March 19, 探花精选 North Carolina staff had to completely re-envision what an advocacy day could look like, and do it quickly. Kim Brand, engagement director for 探花精选 North Carolina, says she and her colleagues had to 鈥榩ut the pedal to the metal鈥 to make it happen.
探花精选 North Carolina hosted seventeen virtual events and trainings, implemented new digital strategies like 鈥榖irdy office hours,鈥 and increased their email audiences. Though Brand was definitely suprised at the event鈥檚 ability to capture and convey the enthusiasm of a typical advocacy day, she expected nothing less from an immensely powerful and united flock.
鈥淥ur advocates are a shining example of that energy,鈥 says Brand. 鈥淓ven though they could not be in the same room or gather on the same Capitol lawn, they made sure to make their voices heard.鈥
On Advocacy Day, during a series of twenty-seven virtual meetings, attendees talked with their senators and representatives about 探花精选 North Carolina鈥檚 top policy priorities: Growing the state鈥檚 conservation trust funds, supporting a cleaner energy future for birds and people, and finding solutions to the . Advocates also recorded twenty personalized messages for senators and representatives who could not attend virtual meetings. Brand and the 探花精选鈥檚 national campaigns team devised this strategy鈥攗sually when a legislator can鈥檛 meet with advocates, one leaves a written note鈥攋ust a few days before the event.
For board member Mary Abrams, virtual Advocacy Day showed how 探花精选 is 鈥渓eading from the front鈥 and using the challenges of staying at home and social distancing as opportunities to reach people where they are. Though this advocacy day looked a lot different than past years, Abrams found the digital efforts especially rewarding due to all the obstacles the group overcame.
鈥溙交ň is the vanguard for virtual advocacy. When we did not have a video meeting with a specific lawmaker, we conducted calls, recorded messages, and wrote emails. We persevered,鈥 says Abrams. 鈥淏ecause of the technology and online tools, we were able to bring in more people who have been previously deterred by travel. This has proven to be a more effective way to connect when we cannot be together.鈥
Abrams鈥 sentiments were shared by advocacy day first-timer, Megan Damico. An environmental health sciences PhD candidate and avid birdwatcher, Damico says her ultimate goal is to pursue a career in science policy so that she can use her expertise to help inform lawmakers. She got her first glimpse at that line of work during virtual Advocacy Day.
鈥淲hen you find your people and passion you just know it,鈥 says Damico. 鈥淭hat is how I felt at virtual Advocacy Day. 探花精选 brought people together to use their voices in a non-conventional way鈥攁nd it worked! Given the successes we saw, I believe virtual advocacy must be a pillar for all future social and environmental movements.鈥