Let鈥檚 Be Real

Not only do the best visuals look impressive; they also reflect what鈥檚 true.

How do you plan to spend your Fourth of July? We have advice, but it will be extremely hard to beat the way Steve Kress commemorated the holiday in 1981. That was the day the first Atlantic Puffins returned to Maine鈥檚 Eastern Egg Rock to breed, eight summers after he began releasing fledglings from its shores for a daring new experiment.

Project Puffin鈥檚 first glimmer of success鈥攁s measured by a beakful of fish鈥攚as just the beginning of a five-decade scientific adventure and, ultimately, a stunning achievement for seabird restoration. To celebrate on its 50th anniversary, we spent six months immersing ourselves in its history. 探花精选鈥檚 photo team combed through archives of prints, slides, film, and field journals for visuals. And contributing editor Rene Ebersole conducted 30 hours of interviews to piece together a firsthand account. We鈥檙e eager to publish a version of this fascinating story later in July that provides a multimedia experience we couldn鈥檛 offer in the print version鈥攕tay tuned. 

Representing such a story faithfully takes time and effort, as does the best photography. The winners of the 2023 探花精选 Photography Awards spent months or years honing the skills and knowledge needed to capture those images. Some鈥攍ike Shane Kalyn, who was visiting Iceland when he photographed the Atlantic Puffin on our cover鈥攁lso traveled a great distance for a quintessential picture of a bird in its native habitat.

Artificial intelligence, on the other hand, can now generate convincing images of wildlife in seconds鈥攁 development we鈥檝e been watching with interest and some trepidation. AI is an exciting, transformative technology. It鈥檚 also unsettling. The methods that underpin Project Puffin involve luring birds with decoys but, as Allen Murabayashi asks, what are the unintended consequences鈥攆or society or conservation photography鈥攚hen people are duped?

Our commitment to authenticity has long guided our journalism and it鈥檚 baked into the fabric of the photo contest, too. Alongside Murabayashi鈥檚 essay, we share some of the steps we take to ensure images have not been manipulated in a way that misleads viewers or taken in a way that harms birds.

We applied the same values to our visual approach to Jenny McKee鈥檚 story about how some young scientists feel unsafe in the outdoors鈥攁nd why this holds back efforts to make science more inclusive. We felt it was important to show the story鈥檚 sources in the real places where they work. The portraits reinforce that they belong there.

We take pride in the intention and care we bring to making 探花精选. That鈥檚 why we鈥檙e so pleased to have received our fifth consecutive National Magazine Award nomination for General Excellence鈥攁 rare achievement for any publication. Even as this issue goes to press, we鈥檙e hard at work bringing it to life online. Visit audubon.org later in July for more Project Puffin galleries and video from inside 探花精选鈥檚 decoy-making workshop. After all, it鈥檚 an anniversary worth extra pomp and circumstance.

This piece originally ran in the Summer 2023 issue. To receive our print magazine, become a member by .