How Cattle Ranchers Are Helping to Save Western Grasslands and Birds

The prairie is poised to make a comeback, thanks to 探花精选's new Conservation Ranching Initiative.

Grasslands may be the most endangered habitat in the United States, with of the native prairie remaining. As the vast landscape is paved and tilled, Western Meadowlarks, Sharp-tailed Grouse, and other species dependent on the rich ecosystem . To stem those losses, a new initiative is helping ranchers restore the large swaths of prairie where they graze cattle.

础耻诲耻产辞苍鈥檚 has paired private landowners in seven states with local ecologists who guide them through sustainable grazing practices and other land-management systems that create vital habitats for birds. Cattle owners who commit to 鈥╰he initiative get to brand their 鈥╞eef with 础耻诲耻产辞苍鈥檚 鈥淕razed on Bird-Friendly Land鈥 label and sell it on a premium market for an extra 50 cents to $2 per pound. So far 40 ranchers covering 600,000 acres are working with the 探花精选, , and , and this spring 15 meat retailers will begin selling the specialty beef.

The cows themselves are one of the best tools for renewing grasslands. Rotating where they graze mimics the behavior of bygone bison herds: The movement helps ensure they don鈥檛 clear out patches, and their hooves and mouths stir up soil where native seeds can take root. Ranchers are also required to either mow or grow grasses to certain heights to benefit seasonal birds. In spring, for example, a rancher in South Dakota might create a mosaic of tall, medium, and short blades to attract a number of species. The nesting Long-billed Curlew is one; it needs a vegetation line that鈥檚 lower than 12 inches to set up its nurseries, but a higher one in which to raise its fledglings. 鈥淵ou may look out and say, 鈥楾hat鈥檚 a bunch of grass,鈥 鈥 says Alison Holloran, executive director of听探花精选 Rockies. 鈥淏ut it isn鈥檛. Every species requires very specific systems.鈥

Colorado ranchers Dan Lorenz and Adrienne Larrew will be among the first to flash the 探花精选 label. Soon they鈥檒l begin selling steaks, ground beef, and prime cuts branded with the new insignia through their company . Northern Goshawks have already moved onto their land, and the ranchers are hoping that the new grazing and mowing regimens will attract Lark Sparrows, Lark Buntings, Prairie Falcons, and even Mallards. 鈥淚t鈥檚 like Field of Dreams,鈥 says Lorenz. 鈥淏uild it, and they will come.鈥

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Meet听the Birds of the听Grasslands